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October 18, 2007 Why retail is important to your spa Retailing is more than just carrying a product on your shelf, it’s an art and science that needs to be properly planned and executed. Having a retail presence is just as important as offering the right treatments. After all, what good are retail products that sit on your shelf and collect dust? According to the “Retail Management for Spas” text provided by ISPA, retail is an essential component for spas because:
Spa Nutrition: A new kind of retail that brings the spa experience and at-home product experience to a different level! Spa enthusiasts are looking for products that can get them closer to the spa experience while away from their favorite spa according to industry experts. You may also be aware that the Day Spas leading retail sellers are in fact the products they use in their treatment rooms. Traditionally topical skin care lines, cosmetics and hair care have controlled the retail shelves. But what if a new product was to be introduced that shared the same core benefits as its topical counterparts? You may also be interested to know that recent statistics show that 62 percent of your guests are already using these products!
How you can incorporate Sequence XO into your spa Have a spa café, smoothie or juice bar? Radiance is a delicious citrus berry flavored phyto-nutrient beverage powder easily mixed in a water bottle or shaken an exotic smoothie! Advertise on your menu as the new Age Defying Smoothie.
Do you have a quiet room or offer hydrotherapy? Providing a product like Calm, our 15-minute distressing tonic, may give your guests that incentive to enjoy your quiet room just a bit more! The scent of fresh cucumber and mint evaporating in a tall glass of water will assist in the relaxation and calming of your mind, body and spirit. Calm is best enjoyed before a spa treatment or at home before or after a luxurious bath.
Looking for a product that complements your skin care line on your shelves? Many of us understand the theory of premature aging due to free radicals. Free radical damage disrupts our bodies at the cellular level, which is shown inside and out. SXO’s Fusion is a combination of the world’s most potent antioxidants to complement Radiance, Calm and topical skin care lines!
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ABOUT SXO: (949) 608-7112 or info@sequencexo.com
Event Announcements: Visit us at ISPA Conference & Expo Visit us at Day Spa Expo |
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