Lock & Key Productions/Endemol Entertainment

Micro-site design and development, app development, special edition poster

Endemol Entertainment’s Extreme Makeover Home Edition was already an Emmy Award winning ratings juggernaut when they came to {untitled}idea. The show had no problem attracting viewers, but they wanted to offer more value and ROIs for the vendors that supplied them their products.

The “As Seen On Page” conceived and designed by {untitled}idea creates an interactive web portal where consumers are able to browse the items which are featured on each episode. Updated weekly, the page provides detailed information about each product, company information, and gives the user the ability to make purchases automatically. The result has increased return on their vendor’s investment and gives them an additional boost of free online marketing they otherwise would not have.

In addition to the micro-site, {ui} developed a web app based on the “As Seen On” page, which allows users to view and make purchases directly from their cell phone.


Grab your DIY kits and get ready for the Extreme Makeover Home Edition season seven finale! View their “As Seen On” web page produced by {UI} here.

{UI} completes the entire overhaul of the Organo Gold premium coffee brand, including website, logo redesign and product packaging.

London-based, Africa Ghana Investments, commissions {UI} to create the Scratch It brand – a new scratcher lottery game being introduced in Ghana in late 2010.

American Correctional Solutions, ranked by INC Magazine as the No. 92 fastest growing company, launches their new {UI}-powered website.

Disney-hit, Surrogates, hits the U.S. DVD charts at No. 2. {UI} provided the print piece, “A More Perfect You,” based on the special behind the scenes feature.